Problem: How can event operators win more business and outmaneuver their competitors? Industry standard turnaround time for a sales proposal is 3-4 days and requires a lot of manual desktop publishing drudgery.
Solution: We analyzed the processes that sales staff at event operators used to create proposals and applied automated tools to eliminate manual and repetitive tasks, allowing them to focus on the creative aspects. An online database held the operator's offerings and pricing, and a content management system allowed for drag-and-drop authoring and instantaneous publishing of web-based interactive proposals that wowed clients. Average proposal creation dropped to 2-3 hours. Post-deployment, proposals were often created, received, approved, signed, and the program was started before competitors' proposals arrived by Fedex. This prompted competitors to also adopt the platform.