Project Description

Problem: After rolling out their first-generation ecommerce site, Canon wanted to increase direct sales of copier toner through their site.

Solution: Canon had an unfair advantage they weren't exploiting. High end copiers were net-connected and could transmit data about consumables back to headquarters. We helped Canon design and build a system that monitored toner use and emailed a warning to a designated individual prompting them to purchase toner when it was running low. That email contained a one-click link to make reordering easy. Sales more than doubled after rollout.

Project Details

Categories:

Product Strategy
eCommerce

Client:

Canon

Project Date:

February 10, 1998

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